A tour in a modern warehouse.

In just 8 years Hobbii has gone from “a few boxes in the corner” to being the largest yarn retailer in the world. Now they are taking the next big step, introducing fully automated picking. We were there for a short tour, trying to capture the flow and feel of the new operation.

A taste of København.

Blessed by amazing weather, but with limited time on our hands, we had a short walk around the parts of city adjacent to Amalienborg. For Rock, our photographer, it was his first time in Copenhagen, and, in his words; “the first time I have seen a city so vibrant, yet so peaceful”.

“There is story in every moment.”

A walk around town…

“Life itself is the most wonderful fairytale.”

Let’s tell it together!

Sejr Media

With a foothold in both cultures, our goal is to authentically convey Denmark to a Chinese audience by bridging cultural gaps through visuals that capture not just images but also their deeper meanings. As partly Chinese and partly Danish, we understand how messages can be received and interpreted differently.


Combining these unique perspectives, we aim to serve as expert translators, ensuring that the audience grasps the intended essence. While nothing replaces actual experiences, our objective is to bring Denmark as close as possible through images, videos, and stories. We aspire to inspire and promote cultural exchange, whether through products, lifestyle, or experiences. Sejr Kina is here the intention across: "as intented, thus understood"