World's largest one-stop shop for yarn lovers
Sourcing and development of several bestsellers
Necklight Deluxe
The Necklight deluxe is, probably, the best of its kind. Based on a tool used by plumbers, we adapted it to meet the needs of knitters and crocheters alike. Sometimes innovation just requires looking in novel places for inspiration. We have used this principle many times since. Since launch the product has sold 30.000 units.
"This has changed everything. Now I don't have to fuss with lamps that really don't reach or suffer the bright overhead light. Very easy to use, wear, and adjust. Brilliant idea."
Ultimate Yarn Bag
As with the Necklight this might also be the best in the world. Following a thorough supplier search and evaluation, we found a partner who understood us and was willing to spend the time it takes to develop something great. We engaged with Hobbii customers and kept improving until we reached the perfect product.
"The ultimate yarn bag. Just the word says it all. It is incredibly delicious with lots of space, many pockets and stores for all the silly things you have collected. It is incredibly spacious. The color is also delicious.“
Danish lifestyle brand, focusing on beard and hair growth
Sourcing and product development. From idea to product
Beard roller
Derma rollers have been used for years by women to improve facial skin. But CG noticed a trend: Many men were using it, together with a serum, to promote beard growth. We helped them develop a version with a more masculine and streamlined design. It was a difficult process, but together with the engineer and with eager support from the supplier, including a late night at their mold factory, we finally managed to create a stunning product.
Annual sales: 50+ million DKK
Hair Growth Roller,“Moonroller”
As with the beard roller, we were involved in the whole process. Found suppliers and managed prototype and mass production of both product and packaging. First on market with this kind of product, this was our most difficult project to date. It was also the most rewarding, and has given us great confidence in our ability to handle even complex projects.
Annual sales: 10+ million DKK
